Subcontractor - Experiment Events
OQ HSSE SYMPOSIUM
From Concept to Creation – Breathing Life into OQ's Biggest Event of 2023
September 2023
"Safety. Sustainability. Progress. The HSSE Symposium visual identity was designed to embody these values through striking imagery, immersive storytelling, and a cohesive creative direction.
SERVICES
Creative Direction, Branding, Digital Artworks, Event Visuals
Project Overview
The HSSE Symposium aimed to highlight innovation in Health, Safety, Security, and Environment (HSSE), fostering a culture of resilience, sustainability, and industrial excellence in Oman. The creative direction needed to visually translate these pillars into a cohesive event identity that would resonate with industry leaders and professionals.
A visually compelling event branding strategy was developed to represent safety, sustainability, and progress, with custom-designed key visuals that captured the essence of HSSE in Oman’s industrial landscape.
The creative vision for the symposium centered around three distinct visuals, each telling a different story of progress, industry, and sustainability. The primary artwork, featuring three professionals standing with strength and determination, became the signature piece of the event, symbolizing unity, empowerment, and a collective commitment to HSSE values. The supporting visuals, showcasing a futuristic cityscape and an oil industry worker in the desert, reinforced Oman’s industrial innovation and environmental responsibility.
Approach
2D Concept Golden Ratio
The approach was rooted in narrative-driven visuals, where each design carried a deeper message of safety, resilience, and the future of energy. The goal was to blend realism with artistic abstraction, ensuring a bold and memorable identity.
Through AI-enhanced artistry, I crafted a visual story that aligned Oman’s industrial sector with a vision for a safer, more sustainable future. The human element in the primary design brought authenticity, while the futuristic and industrial landscapes balanced innovation and tradition.
Process
Each artwork was carefully designed to capture the essence of HSSE, integrating symbolism, realism, and dynamic compositions.
Concept Development – Identified core HSSE themes to be visually represented. Primary Artwork Execution – Designed the main human-centric composition, emphasizing leadership, empowerment, and safety. Supporting Visuals – Developed environmental and industrial landscapes to add depth to the event’s storytelling. Color & Mood Strategy – Used warm tones, dynamic lighting, and cinematic composition to create a sense of ambition and responsibility. Final Integration – Ensured a cohesive rollout across event visuals, digital displays, and printed materials.
At its core, the design philosophy was about humanizing safety and progress. The main artwork reflected the strength of the workforce, while the supporting pieces highlighted the balance between industrial growth and environmental responsibility. This was more than an event visual—it was a vision for the future of HSSE in Oman.
Final Design
The three main artworks defined the visual identity of the symposium: 1. The People Behind Progress (Main Artwork) A powerful portrayal of three HSSE professionals, representing leadership, safety, and empowerment, framed by a dramatic and aspirational backdrop. 2. The Future of Sustainable Cities (Supporting Artwork 1) A futuristic cityscape weaving together modern infrastructure and nature, showcasing the possibilities of sustainable urban planning. 3. Industry in Balance (Supporting Artwork 2) A solitary worker in the vast Omani desert, gazing at a refined industrial complex, symbolizing the relationship between industry and environmental responsibility.
The three main artworks defined the visual identity of the symposium: 1. The People Behind Progress (Main Artwork) A powerful portrayal of three HSSE professionals, representing leadership, safety, and empowerment, framed by a dramatic and aspirational backdrop. 2. The Future of Sustainable Cities (Supporting Artwork 1) A futuristic cityscape weaving together modern infrastructure and nature, showcasing the possibilities of sustainable urban planning. 3. Industry in Balance (Supporting Artwork 2) A solitary worker in the vast Omani desert, gazing at a refined industrial complex, symbolizing the relationship between industry and environmental responsibility.
Designing for the HSSE Symposium was about capturing purpose, strength, and responsibility in every frame. The main artwork wasn’t just a composition—it was a statement about the people who drive change in Oman’s industrial and environmental landscape. The supporting visuals expanded the narrative, blending heritage, innovation, and sustainability into a cohesive identity. The result? A visual experience that elevated the symposium beyond an event—it became a movement. — Hamzeh Alkhatib
Achievements
"The creative direction transformed the HSSE Symposium into a visually immersive experience, reinforcing the themes of safety, sustainability, and innovation."
– Nada Al Asmi, Chief Creative Officer of Nebula Production
The creative direction for OQ's inaugural HSSE Symposium elevated the event's impact, fostering a unified approach to HSSE practices in Oman.
Brand Impact: Established a cohesive and high-impact event identity that resonated with stakeholders. Engagement: The bold visual storytelling enhanced attendee interaction and amplified awareness of HSSE priorities. Recognition: The creative execution positioned the event as a benchmark for future HSSE symposiums, setting a new standard for visual engagement in the industry.
Audience engagement %
Lead Generation
