OQGN
The Unseen Force
Intention to Float
September 2023
OQGN’s IPO marked a milestone in Oman’s financial landscape. I led the creative direction, crafting branding, digital screens, and event animations to shape a seamless, high-impact investor experience.
SERVICES
Creative Direction, Branding, Digital Screens, Event Animations
Project Overview
The OQGN IPO aimed to be Oman’s largest-ever public offering, floating up to 49% of its shares to raise between $700 million and $800 million. The goal was to provide investors access to Oman’s critical gas infrastructure while reinforcing the nation’s commitment to economic diversification and foreign investment.
The project required a strong creative direction to shape the visual identity of the IPO event, ensuring a seamless and engaging experience for investors through branding, digital screens, and animations.
As the Creative Director, I developed a unified brand identity that reflected OQGN’s role in the energy sector and its significance in the financial market. The branding elements, digital screens, and dynamic animations were designed to enhance engagement, simplify complex financial messaging, and create a premium event atmosphere. The cohesive design approach ensured strong investor interest and reinforced OQGN’s position as a key player in Oman’s infrastructure sector.
Approach
Ai Generated Mountains
The creative approach centered on crafting a visual language that resonated with investors while maintaining OQGN’s corporate integrity and strategic positioning. The design needed to reflect trust, innovation, and stability while reinforcing OQGN’s monopoly over Oman’s natural gas infrastructure.
Leveraging AI-generated artworks, including a mountain-themed visual, I established a consistent aesthetic that symbolized OQGN’s strength and industry leadership. The branding extended across all design platforms, ensuring seamless integration from physical event spaces to digital displays.
Process
A structured process was followed to translate OQGN’s financial and industrial significance into a compelling brand experience. The focus was on precision, engagement, and adaptability across multiple platforms.
Concept Development – Defined a visual narrative aligned with OQGN’s corporate identity and IPO significance. Art Direction & Branding – Created high-impact branding elements, including logo refinements, color schemes, and typography, ensuring premium positioning. Digital Screens & Event Animation – Designed immersive digital experiences, from large-scale LED backdrops to motion graphics that conveyed complex financial data with clarity. Implementation Across Platforms – Ensured cohesive branding across all touchpoints, from printed materials to interactive investor presentations. Final Refinements – Polished all visuals based on stakeholder feedback, ensuring a seamless, high-caliber presentation for the IPO event.
The OQGN IPO branding was built on visual storytelling, using AI-generated mountain landscapes to symbolize stability, growth, and a bold future. The creative direction blended modern digital aesthetics with Oman's industrial and natural identity, creating a trusted and compelling brand presence for investors.
Final Design
The final design for OQGN’s IPO seamlessly blended modern corporate aesthetics with immersive storytelling, ensuring a compelling visual presence. AI-generated mountain landscapes symbolized stability and growth, reinforcing OQGN’s strategic position. The digital screens and animations were designed to simplify complex financial data, making investor engagement intuitive and impactful.
By maintaining brand consistency across all platforms, the design provided a unified experience—from event branding to digital interactions. The result was a refined, visually striking environment that enhanced investor confidence and positioned OQGN as a leader in Oman’s energy sector.
Shaping OQGN’s IPO identity was about more than design—it was about power, vision, and transformation. Every element, from AI-crafted landscapes to immersive digital displays, carried a story of stability, ambition, and legacy. The result? A seamless visual experience that didn’t just present an IPO—it defined a moment in Oman's financial evolution. — Hamza Alkhatib
Achievements
"The creative direction for OQGN’s IPO elevated the event’s visual experience, reinforcing investor confidence through cohesive branding, immersive digital screens, and dynamic animations."
Ahmad Al Hadrami
Brand Impact: Established a strong visual identity, enhancing OQGN’s positioning in the market. Investor Engagement: Delivered a seamless event experience, driving higher interaction and confidence. Market Success: The IPO was oversubscribed 14 times, securing $4 billion in investor orders. Recognition: OQGN received the "IFN Equity and IPO Deal of the Year 2023" award.
Oversubscribed
In investor orders $
