Cooperation with Experiment Events
St. Regis Hotel Opening Ceremony
HH Sayyid Theyazin bin Haitham Al Said
2024
Leading the creative direction for the St. Regis Hotel Opening Ceremony in Muscat, Oman, a prestigious event attended by the Crown Prince, required a refined and immersive brand experience. From conceptualization to execution, the event design captured the essence of luxury, heritage, and exclusivity, ensuring an unforgettable experience for guests and dignitaries.
SERVICES
Creative Direction, Event Branding, Digital & Print Design, Motion Graphics, Guest Experience Curation, Supplier Coordination
St. Regis Hotel Grand Opening – Muscat, Oman
Craft an exclusive and immersive brand experience aligning with St. Regis’ luxury identity. Design event branding, stage visuals, and motion graphics to create a seamless ambiance. Ensure a high-profile, dignitary-level guest experience, with attention to every touchpoint. Coordinate with event suppliers, production teams, and hotel management to deliver a flawless event.
A prestigious and meticulously curated opening ceremony for St. Regis Muscat, blending luxury, heritage, and modern elegance to create an unforgettable guest experience.
This grand opening was designed to showcase St. Regis’ heritage and sophistication, ensuring a seamless blend of brand storytelling, visual aesthetics, and immersive experiences. The project included the design of all branding materials, digital and print visuals, stage screens, and motion graphics, along with the coordination of guest experiences and supplier logistics. Every detail—from the ambiance and décor to the presentation flow—was crafted to reflect St. Regis’ legacy of excellence.
Approach
Stage Design by Experiment Events
The creative approach focused on translating St. Regis’ luxury and exclusivity into a visually immersive and culturally resonant experience.
Developed a high-end event branding strategy with a refined color palette and sophisticated typography. Designed motion graphics and stage visuals that enhanced the event’s storytelling. Ensured a seamless guest experience, from invitation design to on-site engagement. Collaborated with event production teams and suppliers to ensure smooth execution.
Process
A structured approach ensured every element aligned with the St. Regis luxury experience, from the initial creative vision to final execution.
Concept Development: Defined the visual language, mood board, and event theme. Branding & Design: Created digital and print assets, stage visuals, and luxury invitations. Motion Graphics: Developed immersive screen animations and transitions. Execution & Coordination: Worked closely with suppliers, ensuring all branding and experiential elements were executed flawlessly.
— Elegance, exclusivity, and timeless sophistication formed the foundation of the design approach, ensuring that every element reflected the St. Regis legacy.
Final Design
Final Design Overview
The final event execution successfully delivered a world-class opening ceremony that honored St. Regis’ prestige and exclusivity. From grand stage visuals to elegant invitations, every detail played a role in crafting a sophisticated atmosphere that welcomed high-profile guests with an unforgettable brand experience.


This project was a true reflection of the power of design and storytelling in shaping luxury experiences. From conceptualization to execution, every element was carefully crafted to celebrate the heritage, elegance, and grandeur of St. Regis while ensuring a seamless and engaging event for its distinguished guests.
Achievements
“The opening of St. Regis Muscat was a landmark event, and Hamza’s creative direction played a vital role in making it an extraordinary experience. The seamless blend of branding, digital content, and guest engagement truly elevated the event’s prestige.”
Client Designation
VIP Guest Experience: Hosted a prestigious lineup of dignitaries, including the Crown Prince. Brand Impact: Strengthened St. Regis’ positioning in the region with a well-received luxury event. Event Execution: Delivered a flawless guest experience, with seamless coordination across all event touchpoints.
The St. Regis Hotel Opening Ceremony set a new benchmark for luxury event branding, ensuring a visually immersive, high-profile experience. With refined branding, dynamic motion graphics, and a flawless guest journey, the event reinforced St. Regis’ prestige while leaving a lasting impression on guests and stakeholders alike.
VVIP
Guests